1. The Continued Prevalence of Online Influence
The idea of having a website is certainly not new, but that doesn't diminish the importance of having a modern and dynamic website. Your business's website is often your customers' first impression of you, so make it count.
For example, if your site currently doesn't utilize responsive design, then it definitely deserves attention and warrants an upgrade. What is responsive design? It's the most common and preferred way of ensuring that a website functions properly across all devices (computers, smartphones, tablets, etc.). Did you know Google hides websites that aren't optimized for mobile devices from any search conducted on a those devices? With almost two-thirds of Americans now owning smartphones, having your website optimized for mobile devices is a must.1
To see if your site is mobile-friendly, simply cut and paste your URL into the search bar at this site.
If your website isn't up-to-date, you risk missing out on new prospects. Make sure that your website gives the best first impression possible and makes every page view count.
2. The Rise of Comfort-Conscious Dentistry
Cosmetic dentistry has been a boon to our profession. Patients today view dentists as the people who can help them get the smiles they've always wanted. However, dentists still continue to fight an uphill battle to remove the negative stigmas typically associated with visits to the dental office. That's why more and more dentists are choosing to focus on the concept of patient-centric dentistry. Anything that can be done to make patients more comfortable while in the chair will enhance the patient experience and help them view dentistry in a more positive light.
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As a result, if your company has a product that helps dentists appeal to patients, dentists will take notice. Dentists flock to clinical courses that teach new techniques for the procedures patients want most. Similarly, they rave about innovative patient communication technology that enhances the patient experience. Here are some examples: Weave Communications' VOIP (Voice Over Internet Protocol) service comes with software that provides patient-centric front-desk prompts, and Dental Sesame from Sesame Communications simplifies, automates, and facilitates patient communication via e-mail and text messaging.